Do & Feel

I recently had a crash course in the psychology behind effective marketing. One concept that stuck with me was the "Do & Feel" framework—the idea that great advertising doesn't just inform, it motivates. It ignites action and stirs emotions, leaving a lasting impression on consumers.

Do: The Call to Action

"Do" is about prompting a tangible response. It's the click, the purchase, the signup, the share—any measurable action a consumer takes after encountering an ad. Effective "Do" campaigns are clear, concise, and compelling, offering a clear value proposition and a seamless path to conversion.

During my agency visits, I saw firsthand how "Do" campaigns are crafted. From meticulously designed landing pages to persuasive calls to action, every detail is carefully considered to guide the consumer towards a desired outcome. Whether it's a limited-time offer or a personalized recommendation, the goal is to create a sense of urgency and excitement that motivates action.

Feel: The Emotional Connection

But great advertising doesn't stop at "Do." It also aims to "Feel"—to evoke an emotional response in the consumer. This is where the real magic happens. When an ad connects with us on an emotional level, it transcends mere information and becomes an experience. It makes us laugh, cry, think, or simply feel something.

The most memorable campaigns I encountered in NYC weren't just clever or informative; they were emotionally resonant. They tapped into universal human experiences, like the joy of connecting with loved ones, the thrill of adventure, or the satisfaction of making a difference. They told stories that resonated with viewers on a personal level,creating a lasting impression that went far beyond the product or service being advertised.

The Synergy of Do & Feel

The most powerful advertising campaigns seamlessly blend "Do" and "Feel." They combine a clear call to action with an emotional hook that resonates with the target audience. This creates a potent combination that not only drives action but also fosters brand loyalty and long-term engagement.

As I embark on my own advertising journey, I'm inspired by the "Do & Feel" philosophy. It's a reminder that advertising is more than just selling products; it's about connecting with people, sparking emotions, and inspiring action. Whether I'm crafting a social media post or a Super Bowl commercial, I'll always strive to create work that both motivates and moves.