Develop A Personal Brand

Authentic. A word that floats around in my brain 24/7. What does it mean? How does it apply to me? Why is it so much pressure?

The Oxford Dictionary defines authentic as "of undisputed origin; genuine." This is the perfect starting point when considering how to develop your personal brand. You don't need to resort to outlandish measures to gain recognition.Owning your authentic self is what truly sets you apart. As long as you are confident in your actions and how you carry yourself, the attention you attract will be well-deserved. Being genuine goes a long way, not just in your interactions with others, but also in how you treat yourself.

I had no idea where to begin. About a year ago, it dawned on me that to thrive in a creative environment, I needed to cultivate a personal style that transcended my clothing choices and permeated my work, social media presence, and everyday life. Through a process of trial and error, I have gradually developed my personal brand. It continues to evolve alongside me, which is the beauty of creating something that genuinely reflects your unique style.

The pressure to create a "perfect" brand can be overwhelming. However, there is immense value in drawing inspiration from various individuals, experiences, and cultures. Your brand doesn't have to be flawless; as long as you love it and it radiates from within, that's all that matters!

Some may recognize me as the girl who always has the perfect outfit for an event, the one who blends edge and femininity in her artwork, or the one who appreciates an eclectic perspective. However people perceive you, it's crucial that those perceptions align with your personal brand.